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Singaporeans love mobile devices
What would you call a nation of people of whom 66 percent check their mobile devices first thing in the morning even before they actually get up and look at their partners or their children? Mobile...
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Singapore: A glimpse of the Future
Rohit Dadwal, MMA In its July 2012 report, Countering the Social Messaging Threat, Ovum reports that global telecommunications operators stand to lose US$54 billion in SMS revenues by 2016. Operators...
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Staying on the right side of the law
cialis buy a>Stringent new laws have been put into place in New South Wales, Australia, and Sydneysiders have to get used to them. These laws went into effect on 1 November 2012, and in the first...
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Out of thin air, butterflies appear
cialis online ntent/uploads/2011/11/rohit-dadwal1.jpg” alt=”" width=”200″ height=”267″ />Rohit Dadwal, MMA Mobile marketing technology is at its best when it is the most charming, and the most...
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Changing our understanding of consumer media engagement
Rohit Dadwal, MMA I’m sure the prevalence of mobile phones and tablet devices has not gone unnoticed. It may be difficult to believe that the mobile tablet as an innovation is only already three years...
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AdChina Joins MMA as global premium member
AdChina, one of China’s leading technology-driven integrated internet advertising platforms, has joined The Mobile Marketing Association (MMA) as a Global Premium Member. As a member MMA and AdChina...
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Brands in Asia suffer from mobile strategy disconnect
While the marketers in Asia are aware of the importance of a strong mobile marketing strategy, but when it comes to implementing them, they fall short. A new study, conducted by Warc in partnership...
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Change must keep pace with mobile developments
We’re two months into the new year, and the first few mobile research reports have started appearing. A new ComScore report, titled “2013 Mobile Future in Focus”, is quite US-centric, but reveals that...
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Changing landscapes and changing mindsets
Rohit Dadwal, MMA Not only is mobile disruptive in terms of its effects on the media landscape, it may turn out that we need to change the way we think about other things, too. The dividing lines used...
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Make room for Facebook: Publishers rise to the mobile challenge
Rohit Dadwal, MMA Facebook’s latest attempt to insinuate itself into the fabric of modern life, Facebook Home, is an interesting blend of operating system and app(lication) they’re calling an...
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As the ‘showrooming’ threat looms, mobile is the solution
Rohit Dadwal, MMA Asian shoppers have proven tremendously receptive to online shopping, and according to industry estimates Asia will be the leading region for e-commerce by 2016. The growth of online...
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India, China & Singapore dominate MMA’s Smarties APAC awards shortlist
The shortlist of finalists for the Mobile Marketing Association’s (MMA) Smarties APAC 2013 Awards, was announced for 15 of the 20 awards categories. The Smarties is the only global awards program...
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Mobile will play a critical role in engaging the next billion: Rahul Welde
Rahul Welde, Unilever There are three aspects that broadly articulate Unilever’s approach to its overall business – the significance of developing and emerging markets, sustainable living and finally,...
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Three reasons from Prudential & McDonald’s on why mobile marketing works
One big question facing mobile as a medium today is how marketers should approach the platform to see value in their communication activities. At present, marketers at an average spend anywhere between...
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Digital media creates a balance between medium and the message: Sir Martin...
Sir Martin Sorrell, WPP For a company such as WPP that focusses on various legs of communication with skillsets straddling the domains of digital, creative, media, PR, healthcare, direct and various...
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Microsoft-Nokia combine is the third big option that will impact the mobile mkt
Rohit Dadwal, MMA Most of us would have responded with a ‘Finally!’ when Microsoft announced that it has agreed to buyout Nokia’s handset business on September 3, 2013. The deal has been pegged at USD...
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Mobile Mktg Academy brings mobile training to APAC marketers
As the Asia-Pacific region is expected to fuel the growth of mobile marketing in the world, the spotlight is on the region’s marketers and how they can deliver on this stage. Home to the next billion...
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Tony Chen & KF Lee named Co-Chairs for MMA Board in China
Tony Chen, GroupM Interaction KF Lee, Aegis Media The Mobile Marketing Association (MMA) has elected its new Board of Directors for China, naming Tony Chen (President GroupM Interaction China) and KF...
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